CBS Radio- 94.1 WIP SportsRadio #3

Wow did this summer go quickly... How is it already August!

As I begin to wrap up my time at WIP, it is really sinking in... I am going to be a senior and graduate this year!

Since the last time I posted on the blog I have explored and learned many new things about the entertainment industry and my own personal interests and plans after graduation.

Some of the new tasks and things that I have done are:

• Going to local stores and collecting magazines. Once we compile niche market magazines (ex: Runners, Tattoo Life, Wedding, etc.) we flip through and record the different companies that advertise in that magazine and begin to cold call them. 
• Analyze digital case study's for various clients. 
• Attend promotions meetings where we discuss the broadcasts for the coming months
• Created spreadsheets for multiple companies with the airtime, rating, and duration
• Analyze and edit orders: take the original copy/order, match it with the airtime, compare duration, and create a spreadsheet with all extra and missed commercials.
• Cold call various leads/business prospects

Each person that I work with/shadow teaches me something new. Everyone does things differently and has various methods to their madness. The sales industry is really about finding your own personal touch and applying that to your work. Along with working with WIP staff, I have met and interacted with the staff of the multiple radio stations within the CBS radio network. Connections, connections, connections!

I have also spent more time in the studio since my last post. Getting to know the talent and promotions staff was fun and a whole different world then the sales department. They also let me sit in on some recordings and play around with the equipment.

Through the various experiences, events, calls, meetings, and conversations I have had this summer I have learned a lot about myself and the things that I am looking for in a job when I graduate.

This has overall been a really amazing experience and I wouldn't trade it for the world.  I have learned about the power of following up with people and personal contact / relations.

I have only positives to share about my internship experience!

CBS Radio: XTU/AMP The End.

As this summer draws to a close I can’t help but think about how fast these past 3 and a half months went. It feels like yesterday was my first day at the station and now it’s ending. This summer has been one of the best summers I have ever had, and I couldn’t be more thankful/grateful for this opportunity. 

Normally, I would write about all of the events and different things I have gotten to experience since the last time I blogged, but, since this is the last blog post I wanted to use this as more of a reflection post instead.

Looking back on the past three and a half months, I have learned so much.

I learned the ins and outs of the promotions department. This was done by assisting our promotions directors, Colleen, Brittny, and Special K (Carrie) with various tasks throughout the day (promo days.)

I learned how to work different events in different atmospheres (bars, concerts, restaurants and so on) which really helped prepare me for the real world and all that it has to offer.

I learned about Sales/Marketing, and how to promote the station in different ways. A prime example of this would be AMP radio – Philly’s new hit music 96.5 - you should tune in (: 

This is a brand new station, formerly known as Wired 96.5 so throughout this whole summer rebranding was taking place; it was our job to promote the station in various ways to get people to listen. We did this by going out to different places in the free ice cream truck and doing shore tours, and others events  which consisted to informing others about who we are, what we do and encouraging them to listen!

It is safe to say that I learned a lot but the most important lesson, I think I have said this before and now I’m going to say it again:

How to successfully represent your brand – and give a positive experience to listeners and fans – THIS IS SO IMPORTANT. We represented these two stations; it was our job to make sure that our listeners new and old were happy.  It may seem obvious that this is important, but I really mean it. Based on my experience, I sometimes got a little bit too caught up in making sure that I was doing my job right that I forgot I was being watched by others, and when event goers don’t think you are having fun, they may lose interest, which is what we don’t want.

Throughout the course of this summer, I got to work not only alongside the full time employees of AMP/XTU (Radio Jocks, my bosses, and Street-Teamers) I got to work alongside five other interns in which I have been lucky enough to gain friendships with, and I hope that those friendships lasts. 

This internship was everything I wanted it to be and more. There were good days and bad, but the good days ALWAYS outweighed the bad.

Once this ends I will be heading back to Bloom for SENIOR YEAR. Crazy right? I am definitely going to look into getting another internship for next summer or the spring, but for now I am going to enjoy my final weeks as a CBS radio intern!

All good things must come to an end and there is nothing else to say. This truly was one of the best summers I have ever had, and I will forever be grateful.

Here is a flipagram that I made recapping my experience, there will probably be way more pictures added within the next few weeks but for now, here it is! hopefully it works (:

http://flipagram.com/f/Zi7TVOtiEY

 

 

 

 

The Social Station- Round 3

This summer really has flown by. I can't believe that just a few short months ago I was packing up all of my business casual clothes to take home for my new internship. The whole experience was new, exciting, but extremely terrifying at the same time. I had no idea what I was walking in to but ended up loving every minute of it.

My internship with The Social Station was a perfect learning experience for an almost graduate like myself. The founder and owner is a Bloomsburg Alumni and was always eager to help me make connections. The fact that we could talk about things from outside of work despite our slight age gap was very comforting. He always made sure we had a clean and relaxing work environment to produce the best content for our clients. Hopefully this internship will flourish into a full time paid position upon graduation.

(This is Alex, my boss. We reminisce about his college days at Bloom!)

When my 120 required hours were up I had to have a sit down with my boss about what came next. A part of me was hoping he would take me on as a paid intern, or just as part time help. Unfortunately being a small business, they were not able to take me on as a paid employee. Not working for the whole summer greatly took a toll on me (and my bank account) so I offered to help out when I could for the remainder of the summer. My login is still active and I go on time to time to respond to reviews or add content to our client's media pages. I am also kept in the loop on company events and new clients being added.

To me this was a great way to keep a foot in the door with the company. I would be able to have access to all of our clients, the social media platform, and make connections with my fellow coworkers. My boss, Alex, told me if I were to apply for a position after I graduate I would have an almost definite chance of receiving the job. I figured by keeping my stake in the company, I would further increase my chances of a great future with The Social Station.

Shortly after I started working for The Social Station at home instead of the office, I was offered a job with Sorrelli Jewelry. I'm currently employed as a part time sales and event coordinator. This position is perfect for me because I am learning so much about what goes into planning an event. The company sends me to Young Professionals Chamber of Commerce events which definitely help my networking skills. Without working for The Social Station, I would have never come across such a wonderful opportunity.

Overall I had a wonderful internship with The Social Station. I couldn't have asked for a better boss, coworker, and materials to work with. This summer was a perfect learning experience for me. It took me out of my comfort zone and gave me a taste of the real world. I have gained so much more insight on what it's like to have a full time job and have someone depend on you for your expertise. I will take everything I have gathered into my final year of school and come out on the other side with a great job and amazing experience. Positive vibes!

CBS Radio- 94.1 WIP SportsRadio #2

Hi everyone!

I hope all of your intern experiences have been going well and are learning as much as you can in the industry you are working in. It is crazy to think how quickly the summer is flying by...

Since my last time posting, not a whole ton has changed. Each week there are sales meetings on Monday and Tuesday where we all discuss the various goals, items to focus on, and new happenings in the office. Along with the weekly sales meetings, there are digital team meetings. At the digital team meetings I have attended, there have been many topics of conversation: 

• Media Digital Metrics- This page shows the numbers for things such as unique visits, total visits, total page views, mobile visits, average daily pencil impressions, and social media visits. The metrics are shown for CBS Philly.com, WOGL, WZMP, WXTU, Radio.com, and Eventful. 
• A map with the 24 major markets- The map shows the 7 major sponsors along with the various cities that CBS is apart of including Seattle, Los Angeles, Houston, Baltimore, New York, Boston, and many more. 
• The next document is the 24 major markets with the unique's, visits, and page views of all of markets websites. 
• The Power of CBS packet- this packet includes information such as CBS Multi-Market Platforms: How we Reach the Consumer- online, mobile, radio, events, TV. Under each category is the statistics and facts for the different forms of contact with the consumers. 
• CBS Tent-Pole Sponsorship's- all of the sponsors for CBS are broken up into Q1-Q4. Also included in this is the sponsorship takeovers, run-of-site, rich media, mobile web, mobile apps, video pre-roll, radio.com, podcasting, and vertical sponsors, auto display networks, auto lead generation network, local offers, social media, e-direct, CBS local+, and eventful.
• CBS Local Media Case Study
• CBS e-Direct Marketing- this packet contains a list of various likes, interests, behaviors, children, religion, insurance, income, pets, language, marital status, etc. All of this information assists in emailing accurate content to consumers. 
• CBS Local+ paperwork discusses the various reach extension options such as standard targeting, site re-targeting, search re-targeting, and behavioral targeting. It also talks about geo-fencing; how it works, why to use it, and what it is. 
• Eventful- the main focus with eventful is to connect brands to their target market. Within eventful there are 3 different forms of advertisement; dedicated email, newsletter sponsorship, and display banners. This form of marketing is new to CBS. 

Another type of marketing that I have learned about so far is called Measured Marketing, which is connected and ties into e-Direct. One job I did in relation to Measured Marketing is collecting the invoices and creating graphical representation of the numbers. 

There are hundreds and hundreds of clients within the CBS radio network and within WIP. I was assigned a job of locating all of the clients and sponsors and sorting them by county. The goal of this spreadsheet was to collect numerical representation to present to prospective clients about how many businesses we work with in a specific county. 

When a client signs a proposal with WIP, content they agreed upon must be created. I help and perform the creation process by writing catchy radio scripts. Also, conduct research for employees who are planning events or giveaway's to their sponsorship. For example, I had to find flights, hotels, restaurants, and Phillies game tickets for a prize given to a sponsorship of WIP. 

Connecting back to Eventful, a job I completed for this marketing tactic was sorting the many prospective clients into categories such as food and beverage, arts and entertainment, insurance, etc. to assist in accurate advertisements. 

One main statement has been repeated over and over again to me and all of the employees... "You need to know it, to sell it". The point behind every meeting and every packet of information that is created and shared with all employees is to continue knowledge growth and motivation, If you are confident in yourself and the brand you are selling, you will make a sale. 

I really like the work environment at CBS and the people I work for/with. So far, I have had a great experience!