I hope all of your intern experiences have been going well and are learning as much as you can in the industry you are working in. It is crazy to think how quickly the summer is flying by...
Since my last time posting, not a whole ton has changed. Each week there are sales meetings on Monday and Tuesday where we all discuss the various goals, items to focus on, and new happenings in the office. Along with the weekly sales meetings, there are digital team meetings. At the digital team meetings I have attended, there have been many topics of conversation:
- Media Digital Metrics- This page shows the numbers for things such as unique visits, total visits, total page views, mobile visits, average daily pencil impressions, and social media visits. The metrics are shown for CBS Philly.com, WOGL, WZMP, WXTU, Radio.com, and Eventful.
- A map with the 24 major markets- The map shows the 7 major sponsors along with the various cities that CBS is apart of including Seattle, Los Angeles, Houston, Baltimore, New York, Boston, and many more.
- The next document is the 24 major markets with the unique's, visits, and page views of all of markets websites.
- The Power of CBS packet- this packet includes information such as CBS Multi-Market Platforms: How we Reach the Consumer- online, mobile, radio, events, TV. Under each category is the statistics and facts for the different forms of contact with the consumers.
- CBS Tent-Pole Sponsorship's- all of the sponsors for CBS are broken up into Q1-Q4. Also included in this is the sponsorship takeovers, run-of-site, rich media, mobile web, mobile apps, video pre-roll, radio.com, podcasting, and vertical sponsors, auto display networks, auto lead generation network, local offers, social media, e-direct, CBS local+, and eventful.
- CBS Local Media Case Study
- CBS e-Direct Marketing- this packet contains a list of various likes, interests, behaviors, children, religion, insurance, income, pets, language, marital status, etc. All of this information assists in emailing accurate content to consumers.
- CBS Local+ paperwork discusses the various reach extension options such as standard targeting, site re-targeting, search re-targeting, and behavioral targeting. It also talks about geo-fencing; how it works, why to use it, and what it is.
- Eventful- the main focus with eventful is to connect brands to their target market. Within eventful there are 3 different forms of advertisement; dedicated email, newsletter sponsorship, and display banners. This form of marketing is new to CBS.
Another type of marketing that I have learned about so far is called Measured Marketing, which is connected and ties into e-Direct. One job I did in relation to Measured Marketing is collecting the invoices and creating graphical representation of the numbers.
There are hundreds and hundreds of clients within the CBS radio network and within WIP. I was assigned a job of locating all of the clients and sponsors and sorting them by county. The goal of this spreadsheet was to collect numerical representation to present to prospective clients about how many businesses we work with in a specific county.
When a client signs a proposal with WIP, content they agreed upon must be created. I help and perform the creation process by writing catchy radio scripts. Also, conduct research for employees who are planning events or giveaway's to their sponsorship. For example, I had to find flights, hotels, restaurants, and Phillies game tickets for a prize given to a sponsorship of WIP.
Connecting back to Eventful, a job I completed for this marketing tactic was sorting the many prospective clients into categories such as food and beverage, arts and entertainment, insurance, etc. to assist in accurate advertisements.
One main statement has been repeated over and over again to me and all of the employees... "You need to know it, to sell it". The point behind every meeting and every packet of information that is created and shared with all employees is to continue knowledge growth and motivation, If you are confident in yourself and the brand you are selling, you will make a sale.
I really like the work environment at CBS and the people I work for/with. So far, I have had a great experience!
I like your company's motto, "You need to know it, to sell it". This pretty much is the most important thing in marketing a brand. I feel like if you know and love what you're selling, you're more apt to make that sale. It sounds like you're doing really well! Hope the rest of your summer goes well!
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