CBS Radio- 94.1 WIP SportsRadio #3

Wow did this summer go quickly... How is it already August!

As I begin to wrap up my time at WIP, it is really sinking in... I am going to be a senior and graduate this year!

Since the last time I posted on the blog I have explored and learned many new things about the entertainment industry and my own personal interests and plans after graduation.

Some of the new tasks and things that I have done are:

• Going to local stores and collecting magazines. Once we compile niche market magazines (ex: Runners, Tattoo Life, Wedding, etc.) we flip through and record the different companies that advertise in that magazine and begin to cold call them. 
• Analyze digital case study's for various clients. 
• Attend promotions meetings where we discuss the broadcasts for the coming months
• Created spreadsheets for multiple companies with the airtime, rating, and duration
• Analyze and edit orders: take the original copy/order, match it with the airtime, compare duration, and create a spreadsheet with all extra and missed commercials.
• Cold call various leads/business prospects

Each person that I work with/shadow teaches me something new. Everyone does things differently and has various methods to their madness. The sales industry is really about finding your own personal touch and applying that to your work. Along with working with WIP staff, I have met and interacted with the staff of the multiple radio stations within the CBS radio network. Connections, connections, connections!

I have also spent more time in the studio since my last post. Getting to know the talent and promotions staff was fun and a whole different world then the sales department. They also let me sit in on some recordings and play around with the equipment.

Through the various experiences, events, calls, meetings, and conversations I have had this summer I have learned a lot about myself and the things that I am looking for in a job when I graduate.

This has overall been a really amazing experience and I wouldn't trade it for the world.  I have learned about the power of following up with people and personal contact / relations.

I have only positives to share about my internship experience!