CBS Radio: XTU/AMP The End.

As this summer draws to a close I can’t help but think about how fast these past 3 and a half months went. It feels like yesterday was my first day at the station and now it’s ending. This summer has been one of the best summers I have ever had, and I couldn’t be more thankful/grateful for this opportunity. 

Normally, I would write about all of the events and different things I have gotten to experience since the last time I blogged, but, since this is the last blog post I wanted to use this as more of a reflection post instead.

Looking back on the past three and a half months, I have learned so much.

I learned the ins and outs of the promotions department. This was done by assisting our promotions directors, Colleen, Brittny, and Special K (Carrie) with various tasks throughout the day (promo days.)

I learned how to work different events in different atmospheres (bars, concerts, restaurants and so on) which really helped prepare me for the real world and all that it has to offer.

I learned about Sales/Marketing, and how to promote the station in different ways. A prime example of this would be AMP radio – Philly’s new hit music 96.5 - you should tune in (: 

This is a brand new station, formerly known as Wired 96.5 so throughout this whole summer rebranding was taking place; it was our job to promote the station in various ways to get people to listen. We did this by going out to different places in the free ice cream truck and doing shore tours, and others events  which consisted to informing others about who we are, what we do and encouraging them to listen!

It is safe to say that I learned a lot but the most important lesson, I think I have said this before and now I’m going to say it again:

How to successfully represent your brand – and give a positive experience to listeners and fans – THIS IS SO IMPORTANT. We represented these two stations; it was our job to make sure that our listeners new and old were happy.  It may seem obvious that this is important, but I really mean it. Based on my experience, I sometimes got a little bit too caught up in making sure that I was doing my job right that I forgot I was being watched by others, and when event goers don’t think you are having fun, they may lose interest, which is what we don’t want.

Throughout the course of this summer, I got to work not only alongside the full time employees of AMP/XTU (Radio Jocks, my bosses, and Street-Teamers) I got to work alongside five other interns in which I have been lucky enough to gain friendships with, and I hope that those friendships lasts. 

This internship was everything I wanted it to be and more. There were good days and bad, but the good days ALWAYS outweighed the bad.

Once this ends I will be heading back to Bloom for SENIOR YEAR. Crazy right? I am definitely going to look into getting another internship for next summer or the spring, but for now I am going to enjoy my final weeks as a CBS radio intern!

All good things must come to an end and there is nothing else to say. This truly was one of the best summers I have ever had, and I will forever be grateful.

Here is a flipagram that I made recapping my experience, there will probably be way more pictures added within the next few weeks but for now, here it is! hopefully it works (:

http://flipagram.com/f/Zi7TVOtiEY