CBS Radio- 94.1 WIP SportsRadio

Hi Everyone! 

My name is Jennifer Bello, I am going to be a senior at Bloomsburg University in the Fall 2015. I am a Mass Communications/PR major with a minor in Marketing. This summer my internship is at SportsRadio 94.1 WIP working in the sales department and when help is needed, in the promotions and programming department. In the sales department there are 3 interns including myself and within the promotions and programming department there are 5 interns.

My first day was May 27th! When I arrived, I was greeted in the lobby of the 9th floor, where WIP is located, by Mike Brown who is in charge of all the interns. I received my pass for all of the doors and the elevator, was given a tour of the building and the various studio's and met all of the employees of the sales and promotions teams. At first I was super intimidated because there were so many of them, and one of me... with all eyes on me, but as I began to get to know everyone and attach a face to a name, my confidence level began to rise. Also another factor that was always on my mind was public transportation. I have taken the train before, but never alone. My internship is located on Market Street in Philadelphia, with rush hour traffic in the morning and in the evening, my commute would be over an hour. So to save time and money, I take the train and the subway each morning and evening. I finally have a full grasp on how public transportation works!

When I arrive at work on Monday I attend the weekly sales meeting with the rest of the sales team. Topics discussed in the meetings vary each week. Last week the meeting began with a quiz. Some questions include, what day do all players report to Eagles Training Camp? Based on the current IQP what of the WIP AQH make over $100K? WPEN has 12+ exclusive cume of 6,500 what is WIP's exclusive cume? Vince, one of the managers who runs the meetings, expressed how the answers to these questions were all selling points and topics of knowledge that would attract potential clients and leads. To end the meeting, we discussed a S.A.L.E.S strategy:
S (smile)
     - connect personally, engage, people do business with people they like, do not underestimate the          power of touch
A (ask)
     - what advertising have they done, what advertising do they plan to do in the future, what has              worked and what has not worked
L (listen)
     - hearing vs. listening, pay attention
E (evaluate)
     - THINK about the alternatives and deliverable's, have measurable goals
S (start)
     - Go out there and do it!

Throughout the weeks thus far, I complete various tasks...
- making phone calls also known as cold calls, to potential clients in search of their marketing department
- filing paperwork and contracts
- creating fliers and advertisements
- researching various companies that could be potential leads
- contacting radio prize winners
- editing and writing radio scripts
- sitting in on phone calls with current clients
- reviewing proposals
- learning/developing CNA (customer needs analysis)

All of the interns are also reading a book by Dale Carnegie regarding public speaking and making connects. The book connects back to the underlying goal of sales which is creating relationships that are beneficial for both parties involved.

I have already learned so much through my time here and am very excited to see what opportunities come my direction as I advance this summer!